In early July, topics like “Henan watermelons unsold” and “Henan watermelons at less than half yuan per kilogram” surged to the top of trending searches. One farmer pointed at his watermelon field and said helplessly, “A watermelon weighing 3.5 to 4 kilograms can only be sold for 0.7 yuan. A bottle of mineral water costs 2 yuan. One bottle of water can be exchanged for three watermelons in my field.”
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