For most of his adult life, Siranudh “Psi” Scott kept a dark secret.
Allegedly abused by his older brother as a teenager, he buried the trauma, chose to remain silent and – outwardly at least – carried on as a scion of one of Thailand’s most powerful families.
Then, last month, he shared a raw, emotionally exposed confession with his hundreds of thousands of social media followers.
Psi, 29, publicly accused his brother Sunit of sexual abuse, eliciting a groundswell of public empathy, testimonies from abuse survivors and – in a country where family privacy borders on the sacrosanct – a crisis in one of its most prominent households.
The Bhirombhakdis, the dynasty behind Singha beer, are worth an estimated fortune of US$1.75 billion. Forbes lists the family as Thailand’s 15th richest.