China is gearing up to harness the extended Lunar New Year holiday to attract more spending by international tourists, as the country looks to shake off a recent economic slowdown and pivot towards consumption-driven growth.
In a rare joint initiative by nine central government departments, Beijing announced plans earlier this month to turn the holiday – which this year began on Sunday and runs through February 23 – into a “consumption feast that links regions and engages everyone”.
The move…
China targets foreign tourists for Lunar New Year ‘consumption feast’
