German lingerie brand Triumph, which left the mainland Chinese market recently, has ignited a social media discussion about the rising trend of women opting for comfort instead of beauty when it comes to underwear.
December 31, 2025, marked the last day of the 139-year-old lingerie brand’s time in mainland China.
It announced its withdrawal in November and closed all its bricks-and-mortar and online shops within a month.
Many people believe the exit resulted from the brand’s failure to keep up…