This article was first published on January 27, 2016
Exit the Dragonair as Cathay rebrands
by Sijia Jiang
Cathay Pacific group is likely to announce a rebranding of its Dragonair subsidiary as “Cathay Dragon” as the company seeks to strengthen its corporate identity.
The idea to strengthen the sister airline’s association with the premium airline Cathay Pacific Airways has been under discussion for a few months, sources familiar with the matter told the South China Morning…
Hong Kong’s Cathay Pacific rebrands Dragonair subsidiary in 2016 – from the SCMP archive
