When Hong Kong-based EcoCeres opened Malaysia’s first commercial-scale sustainable aviation fuel plant in Johor on Monday, officials pitched it as a new export segment positioned for strong growth, backed by the country’s ports, processing capacity and palm-adjacent supply chains.
The problem is that the biggest buyers are still not in Asia, EcoCeres says.
“The major part of the demand is in Europe,” EcoCeres CEO Matti Lievonen told reporters at a press conference, adding that “absolutely much…
Malaysia aims to be sustainable aviation fuel hub, but what about low Asian demand?
