At the beginning of December, Huawei opened a pop-up store directly opposite Apple’s flagship store at Hangzhou’s Lakefront Yintai in77. The move was intended to leverage Apple’s high foot traffic for marketing purposes but unexpectedly sparked a backlash on social media.
Netizens criticized the pop-up store, saying, “It’s going all-in face-to-face. Opening a store directly opposite Apple’s flagship is like setting up a dumpling stall outside a five-star hotel—it’s self-deprecating!”
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