Schiaparelli, a fashion house known for its unique and surreal designs, is set to make its Asian debut with a permanent outlet in Hong Kong, according to Hongkong Land.
The shop in Landmark, one of the city’s premium shopping centres in the main Central business district, was set to open in January, said Alexander Li, head of retail at the commercial real estate developer and landlord.
“It will be Schiaparelli’s first boutique in Asia and they chose Hongkong Land’s Landmark as the first place to put down a flag and say ‘we’re open’,” Li said. “That says a lot that this is the first place they want customers to see their products in a store.”
Advertisement
Founded by Italian designer Elsa Schiaparelli in 1927 in France, the brand is known for bold design choices, such as the use of shocking pink and collaborations with artists like Salvador Dalí, including the so-called “Lobster Dress” and the “Shoe Hat”. It has six permanent outlets in Paris, London, Monaco, New York, Los Angeles and Dallas, according to its website.
It currently has pop-up stores in Dubai and Osaka, following a surprise installation and pop-up in Shanghai’s Plaza 66 mall late last year.
Advertisement
Schiaparelli’s store is likely to boost confidence in the improving outlook for Hong Kong’s retail industry, after the battered segment posted a sixth straight month of rising sales in October, according to the latest official data.