“On November 4, Starbucks, the global coffee giant, announced it would sell 60% of its business in mainland China to the local private equity firm Boyu Capital. Surprisingly, just a few days later, the stores had completely transformed! The usual Western light music was replaced with high-energy Chinese pop songs, cranked up to the max. It’s a clear ‘get in, get out’ strategy—drink up and leave quickly! The topic ‘What happened to Starbucks’ new playlist?’ even trended on November 11. Many longtime customers said the vibe was gone, and the café now feels like a small-town milk tea shop! Those who used to hang out in Starbucks pretending to work, well, they might not find this ‘high-end’ refuge anymore.”
Join this channel to get access to perks:
https://www.youtube.com/channel/UCT2kPBcD6tXn8TP_aV7BmgA/join
#chinaobserver
All rights reserved.
⭐You can support us at: https://donorbox.org/china-observer-supporting-independent-news
⭐For business cooperation, please contact us: business@chinaobserver.co