A breast cancer awareness fundraiser by a South Korean high fashion magazine has come under fire for focusing too much on the celebrities and not on the cause itself.
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Photos and videos of celebrities such as BTS’ V and RM, Aespa’s Karina and Lovely Runner actor Byeon Woo-seok drinking and partying at W Korea’s “Love Your W 2025” breast cancer awareness campaign at the Four Seasons Hotel in Seoul’s Jongno district on Wednesday sparked criticism that the event looked more like a fashion party than a charity initiative, The Korea Times newspaper reported.
Online comments on W Korea’s social media posts of the party on Thursday called it a “celebrity friendship party disguised as a breast cancer campaign” and “nothing more than an idol networking event using a breast cancer campaign as a marketing label”.
“What does drinking and posing for photos have to do with breast cancer awareness?” one user asked.
“Alcohol is the worst thing for breast cancer,” another noted.
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One woman took issue with the images of the celebrities dancing and doing viral social media challenges without a single mention of the cause. “I am a breast-cancer patient. Did my illness become something for you to party over, drink and laugh about?”