How Hong Kong Disneyland enchants guests with unique storytelling and immersive experiences

If you have plans to visit Main Street, USA at Hong Kong Disneyland Resort in the coming weeks, you may be in for a surprise. There is a party which you can attend – but not everyone will be invited … and that is not going down well with a group of particularly feisty Disney personalities.

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The resort’s seasonal “Disney Halloween Time” returns with the new “Uninvited! A Villains Takeover Party”, “Let’s Get Wicked” – The Musical Spectacle, “Jack Skellington’s The Nightmare Before Dinner” and other offerings to celebrate this year’s Halloween until November 2.

During the “Uninvited!” party, Maleficent leads a wicked alliance of 11 notorious Disney Villains and their henchmen – including Queen of Hearts, Lady Tremaine and her daughters, and Gaston – while storming Main Street, U.S.A. in an evil block party.

Maleficent (above) and other Disney villains will each command their own dance zone at Hong Kong Disneyland as part of this year’s Halloween celebration when guests may be summoned to steal the spotlight at signature villain tables during an all-new anthem titled “Party Like a Villain”.
Maleficent (above) and other Disney villains will each command their own dance zone at Hong Kong Disneyland as part of this year’s Halloween celebration when guests may be summoned to steal the spotlight at signature villain tables during an all-new anthem titled “Party Like a Villain”.

“Maleficent … she’s not happy,” Tim Sypko, the resort’s senior vice-president of operations, says. “When you come during our Halloween celebration, keep an eye on Main Street because when she shows up, she’s furious that she wasn’t invited … and she’s going to bring some villains along to say, ‘No, we’re coming. We’re crashing your party.’ And that’s going to be super fun.”

Guests will inevitably be drawn into the “chaos”, so you can expect to encounter iconic hero-and-villain pairings, such as Aurora and Maleficent, Alice – from Alice in Wonderland fame – and the Queen of Hearts, as well as Peter Pan’s Wendy and Captain Hook.

“Conquering the hearts of our guests is a priority,” Sypko says. “We’ve seen a shift in consumers’ behaviour and preferences. Guests are seeking more immersive, engaging and meaningful experiences.”

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Laetitia Lee, a producer of entertainment at the resort, says: “Our creative process entails dreaming big and pushing boundaries, constantly looking for new ways that we can enchant our guests and tell our Disney stories in an exciting new way. We’re always looking through the eyes of our guests and finding the best way to deliver that classic Disney magic.”

  

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