This year’s annual speech from Lei Jun was a bombshell. It wasn’t the technology that shocked, but the public reaction, which was overwhelmingly negative.
Xiaomi’s official slogan boldly claimed the phone as the “King of Backlighting.” However, attentive users noticed that in the fine print below the slogan, it stated that this was merely the “design goal,” not an actual achievement.
In today’s fiercely competitive mobile camera market, backlighting has always been a major challenge for users. Xiaomi seized on this pain point, aiming to address it with this slogan. However, users quickly realized that the “King of Backlighting” was just a marketing gimmick, sparking an outcry.
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