On September 12, Apple officially kicked off pre-sales for its latest iPhone 17 series. Leading up to the launch, many prominent figures in China were quick to dismiss the device, predicting that the iPhone 17 would “flop” and struggle with poor sales. However, the reality was quite different. As soon as pre-sales opened, the iPhone 17 sold out almost immediately, both online and in stores, defying expectations and emerging as a surprising success in this year’s smartphone market. Meanwhile, Chinese domestic smartphone makers, who had been vocal in their criticism of Apple, now find themselves facing a sharp reversal of fortunes.
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