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Since the beginning of 2025, the market price of Feitian Moutai has been steadily declining. In April, the price of Feitian Moutai dropped below 2,500 yuan per bottle. Before the Dragon Boat Festival holiday, it fell below the 2,400 yuan per bottle “balance line.” After the holiday, the price further dropped to around 2,200 yuan per bottle. By mid-June, concerns arose among liquor merchants about the price potentially falling below 2,000 yuan per bottle, which they considered the “bottom line.” However, by late June, it had briefly dropped to 1,800 yuan per bottle.
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Moutai Prices Crash, the National Liquor Myth Collapses, and Distributors Lose a House Overnight
