China firm cons parents out of US$51,000 with fake elite brand kids fashion show

A Chinese company has been fined 600,000 yuan (US$83,000) by the government for faking children’s fashion shows and conning 367,000 yuan (US$51,000) out of desperate parents.

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A Shanghai company had been promoting a series of fashion shows under the name Paris Kids Fashion Week since 2020, according to the mainland media outlet Xinmin Evening News.

The company branded the shows part of the world-famous Paris Fashion Week, and used images of famous tourist spots in France, such as The Louvre, on its website.

It also took the show to multiple first-tier cities in China, as well as Paris and Toronto.

The fake fashion show for children was held across China and overseas. Photo: Getty Images
The fake fashion show for children was held across China and overseas. Photo: Getty Images

At one of its fashion weeks in Shanghai, the company promoted four shows using the names of luxury brands Dior, Gucci, Burberry and Fendi, and charged 6,000 yuan (US$830) each to appear in a single show.

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