Apple, Huawei Technologies and Xiaomi lead mainland China’s top brands based on domestic consumers’ online purchase behaviour, according to the first such ranking carried out by Peking University in Beijing.
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With the support of Taobao and Tmall Group (TTG), the domestic e-commerce unit of Alibaba Group Holding, the university released its findings on Wednesday in a report that featured “China’s Top 500 Online Consumer Brands List”. Alibaba owns the South China Morning Post.
The rankings showed US tech giant Apple with a 100-point score, while Huawei and Xiaomi notched scores of 95.3 and 95.1, respectively.
Major domestic home appliance makers Midea Group and Haier took the fourth and fifth spots, while the world’s largest personal computer maker, Lenovo Group, ranked sixth.
Mao-tai liquor producer Kweichou Moutai was in seventh place, while popular sportswear brands Nike, Li Ning and Adidas rounded out the list’s top 10 brands.
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Domestic firms accounted for the largest proportion of brands on the list, with 344 among the top 500.
In the subcategories of 3C – covering computers, communications and consumer electronics products – and home appliances, the Peking University report found that little-known or obscure brands are “significantly less competitive” in the domestic market, compared to those that most consumers are knowledgeable about.