Singapore’s concert boom may be cooling with reports of underwhelming resale prices for Lady Gaga’s shows, as tourism experts point to geopolitical uncertainty and softer demand putting the brakes on the city state’s runaway success as an live entertainment hub after it hosted megastars Taylor Swift and Coldplay last year.
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Ahead of Swift’s Singapore-only concerts in March last year, fans from around the region and beyond competed feverishly to catch the American singer during her Eras Tour, with about 300,000 tickets for all her six shows sold out.
In contrast, some resellers had advertised prices for Lady Gaga’s Asia-exclusive Mayhem shows in Singapore that were far below ticket value, according to media reports.
Coldplay had earlier broken Singapore’s record for the most number of tickets sold by an artist in a single day, with more than 200,000 tickets snapped up for four of the British rock band’s concerts in January last year. All 300,000 tickets for Coldplay’s six concerts in the city state were sold out after two shows were added in response to overwhelming demand.
Lady Gaga’s return to Singapore after more than a decade initially drew feverish anticipation, with over 2 million fans reportedly queuing online for presale tickets in March.
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Originally billed as a one-night-only event on May 18 at the 55,000-seat National Stadium – the same venue for the concerts by Swift and Coldplay – strong initial sales prompted organisers to add three more Lady Gaga shows on May 19, May 21 and May 24.