NewJeans’ abrupt disappearance from the K-pop spotlight has shaken South Korea’s multibillion-dollar music industry – not just because of the group’s meteoric rise and global reach, but for what the saga reveals about increasingly blurred lines of power and the fragile nature of artist-label relations in the world’s most systematised pop machine.
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The five-member girl group – consisting of Minji, Hanni, Danielle, Haerin and Hyein – went on indefinite hiatus last month after a Seoul court ruled they could no longer operate outside the oversight of their label, Ador.
The group, which made its debut in 2022, had been hailed as K-pop’s breakout act of the decade for its Y2K-inspired visuals, genre-blending sound and global partnerships with brands such as Chanel and Coca-Cola.
The ruling marked a new low in a year-long battle involving the group members, their fiercely loyal producer Min Hee-jin, and Ador’s parent company, Hybe – home to globally famous acts such as BTS and Seventeen.
Legal disputes between K-pop idols and agencies are hardly new, but what set the NewJeans controversy apart was the unprecedented public messaging from the group, its direct defiance of a major label and the polarising role played by Min, the group’s creative force who often described its members as being like her children.
Breaking point