A Chinese couple with 15 million online followers have announced they are quitting live-streaming due to burnout after 1,000 appearances over five years.
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The couple in southwestern China’s Sichuan province, who use the handle @caihongfufu, announced on April 20 that they decided to quit live-streaming until they figure out how to “balance work and life”.
The wife, Sun Caihong, said they were burned out from “endless” live-streaming sessions, each of which lasted more than eight hours.
She said she had no time to keep her family company, and no time to treat damage to her vocal cords.
Sun said she never stopped working, even while she was giving birth to four children over the past five years.
The 35-year-old said she had told her team to stop arranging new live-streams, and would learn to rest and enjoy life together with her 32-year-old husband, Guo Bin.